Monday, May 9, 2011

Car Posters- Conclusion

I chose my Ferrari advertisement as the one that best represents the car. It suits the car very well because the Ferrari 458 is about speed and elegance. I showed the action of speed by blurring the car as it came into the turn. The elegance of the car is accentuated by turning the background to black and white, putting the focus on the car itself. The beauty of the car is also brought out by how it is drifting very fast around the corner but with tranquility at the same time. The red tire lines I used represent the power this car has because of the mark it leaves on the world.

My poster for the mini cooper lacks focus on the actual car because it is blurred and blocked out. My poster for the Toyota hybrid lacked focus as well, but because the purpose of the poster was to show the cars insignificance on the world, in terms of environmental impact. Still, I think the effect was a lot better as far as first impressions with the Ferrari ad.